Messy Minolta (or How Not to Market Your Home)

April 5, 2007

A picture’s worth a thousand words…

It never failes to astound me the number of people who put their house on the market for hundreds of thousands of dollars and yet choose photographs to share with prospective buyers that turn people off. Buyers make decisions about whether to take the time to go see a house by the pictures that are displayed for the property. Good pictures can beckon. Bad ones can results in a quick click to another property.

Some bad examples (click on the picture to see it in great detail):

The refrigerator shouts “Psst, let me tell you how sloppy the owners really are…”

Messy Kitchen

“Hey, buddy. I’m Rolf, the household German Shepard. I’m only in this cage to keep the photographer safe. You should see what I’ve done with the rest of the house–scratched up the hardwood floors, left stains and smells in the bedroom carpets, and gnawed on the door frames.”

Bad Dog

Can you believe this is the master bathroom in a $1.5 million house? Gee I wouldn’t have guessed a millionaire would use Electrosol shaving creme!

Bad Bath

Oh, did we mention that we can’t drink the water from our faucet?

Bad Breakfast Nook

Look at this pool–it’s got a waterfall and everything. Why didn’t I just take the time to remove the noodles? Oh, look closely and you can see where I crudely used some graphics program to try to erase some enormous inflatable floats from the middle of the pool!

Bad Pool

Ah, now we’re talkin’. Some good examples:

What a lovely hallway!

Nice Hallway

Oh my, look at what tasty delicacies can be created in this deluxe kitchen.

Good Kitchen

Can you imagine a more serene place to eat that tasty pie from the kitchen?

Good patio

Anyway, the pictures make my point–and that’s the whole point. ‘Nuf said.

Do you have examples of hilarous photos used to market houses? Share them with the rest of the world, by attaching url links in your comments below.

Joyce Munro is co-owner, with her husband Wilson, of The Open Look a free tool to post and search open houses in Raleigh, Durham, Cary, Chapel Hill, and the Triangle area of North Carolina. They formed their company in 2006 following their inability to efficiently identify and locate open houses in the Triangle area when they relocated from Lexington, MA. They reside in Cary, NC.